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William Neilson Fryer

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Born December 1985 in Mjölby

Raised in Mjölby in Östergötland, Sweden. Has been a partner with Anna since 2005 and has a daughter Edwina together. Since 2012 living and working together in Tystberga outside Norrköping. 

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Merits and assignments

William is a certified and licensed C-level Eventing trainer and style judge in cross-country jumping.


In addition to an active career as a competition rider with placings both internationally and nationally up to and including CCI4*L Eventing, 1.30 Jumping and Medium Advanced Dressage, William is also a frequently consulted horse trainer who works with riding, educating, competing and behavioural learning and correction as well as training and coaching horses and riders in all disciplines and at all levels.


William has shown several horses during young horse tests and in finals with diplomas as both dressage and jumping talents and guided horses to Breeders Trophy placings in Eventing. He has also trained young horses for national team riders in all three Olympic equestrian disciplines. 

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National team rider

Part of the Swedish national team in Eventing for many years both as Senior and Young Rider. Has represented Sweden during several Nations Cups and Championships.

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Dolphin trainer

William has studied learning psychology in Hawaii, is a certified dolphin trainer and for over 10 years worked with the education and training of marine mammals at Kolmården Zoo.

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Breeders Trophy 

Showed several horses during young horse tests and in finals with diplomas as both dressage and jumping talents and placed a number of horses in Eventing Breeders Trophy. 


Coaching / Mentoring

Works with coaching and mentoring both on and off horse. For example as a supervisor and staff trainer in Applied Behaviour Analysis (TBA) and Human Training Management. 

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Placings 4*L Eventing

In the picture William and the team after a third place in the long class (equivalent to CCI4*L) in Polish Strzegom 2016, with Quireboy.


Young horse WC

William has taken several horses to the World Championships for young horses in Eventing. In the picture Joël during their cross country test in the 2020 World Championships. 


Behavioral investigations

Often consulted to sort out and correct problems in the relationship between horse and rider. Can help horse owners to identify and treat the root cause of unwanted behaviours, to break negative patterns and strengthen desired behaviours in your horse. 

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Olympics and EC qualified

William has taken several horses up to international level and qualified horses for both the Olympic Games and European Championships.

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Placings at Swedish and Nordic Championships 

In the picture, William and La Liga who took the silver medal during the Swedish Championship in Eventing at Strömsholm 2018.

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